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EW Group, the German giant and parent company of Aviagen, Lohmann, Hy-Line and EW Nutrition, has just entered into exclusive negotiations to acquire Olmix, the Breton company and world reference in seaweed-based additives and natural solutions for animal nutrition. Yet another vertical integration move within the Wesjohann empire, connecting genetics, nutrition and animal health under a single umbrella. How far will consolidation in the poultry industry go?