Avianza forges closer ties with China at a working lunch with the Embassy in Madrid
The poultry meat interprofessional organisation met with Economic and Commercial Counsellor Chang Hex to reinforce access to the Asian market, consolidate the milestone of the sanitary market opening, and explore new avenues for bilateral cooperation
The Spanish Interprofessional Association for Poultry Meat (Avianza) held a working lunch in Madrid on 7 May with representatives of the Embassy of China in Spain, at which both delegations discussed cooperation opportunities and the strengthening of trade relations in the poultry meat sector. The meeting comes at a time when the Spanish broiler industry views the Asian giant not merely as one option among many, but as a structural pillar of its internationalisation strategy.
Who sat at the table
Avianza was represented at the meeting by Josep Solè, President; Jordi Montfort, Secretary General; and Marta Lafarque, Head of Internationalisation at the interprofessional organisation. The Chinese delegation was led by the Economic and Commercial Counsellor in Spain, Chang Hex, accompanied by two representatives from the embassy’s economic and commercial office. During the discussions, both sides exchanged assessments of the current state of the sector and of the development prospects in the Chinese market, which is considered strategic for the internationalisation of Spanish poultry meat.
“Keeping the dialogue with Beijing alive is the quiet work that underpins major agreements when they materialise.”
A milestone that continues to shape the agenda
At the meeting, Avianza highlighted the historic agreement (signed in April 2025) that opened the Chinese market to Spanish poultry meat, a sanitary and commercial milestone that the interprofessional organisation itself describes as a watershed moment in the sector’s international strategy.
Spanish poultry meat has been working for years to diversify its export destinations beyond the European Union, and China — given its size, growing demand and geopolitical weight in agri-food trade — represents a substantial part of that effort. Ongoing institutional engagement with the embassy’s commercial office is, in this regard, a valuable asset: it ensures that the flow of information, technical queries and promotional opportunities does not stall between official summits.
The objective: increase exports and diversify export markets
Avianza underlines that these institutional meetings make it possible to consolidate existing relationships and explore new avenues for cooperation, framing the event within a broader roadmap: to strengthen the poultry sector’s positioning in high-value international markets and to advance the diversification of export destinations.
The interprofessional organisation has been reinforcing this approach through previous moves targeting the Chinese market, including the signing of a memorandum of cooperation with the China International Import Expo, and maintains an active engagement agenda with the Chinese administration.
Source: AVIANZA
Further reading:
-. AVIANZA activities
-. Poultry farming in China
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